In the article “It’s time to leave the old travel guide, welcome travel guide 2.0″ (in Dutch) Frederieke speaks about the changes in the way of traveling. More and more travelers travel independent and one their own. This new way of traveling is asking for a different kind of information: digital, interactive, personal and up-to-date information.
In the article Frederieke also explains the advantages of using Favoroute travel guides, how digital influencers are important to Favoroute and how we use the Blendle model to make money.
The article can be found on: http://www.travelnext.nl/favoroute-aan-het-woord-weg-met-de-oubollige-reisgids-welkom-reisgids-2-0.html