Today the last Summer column of Frederieke was posted on TravelNext. The column is addressing the paid vs. non paid issue on blog campaigns in the travel industry. In short, we plead for more paid blog campaigns, since it is better for the sustainability of the blogger, and it yields better results in interaction and advertisement values. We address the point this it’s still weird blog campaigns are not that normal yet in the Netherlands and convince people (and mainly businesses) to change this culture.
Read the full column (and responses) here – column is in Dutch.